I believe Rettberg is correct when he mentions the fact that blogs have an element of dissemination to them. Blogs do not discriminate who reads it; instead they are open to anyone who may stumble upon them. Furthermore, blogs integrate a form of dialogue in which the writer will frequently respond to his or her audience, which challenges Plato’s idea that writing “preserve(s) a solemn silence”. What seems to be the most interesting element about blogs, pointed out by Rettberg, is that blogs interact with hundreds of people that do not know each other. In fact, it’s a giant social network of strangers who read the same post and have several different opinions on the subject and interact with the writer to give their own opinions. In this sense, a blog is most certainly a dialogue and it furthers the idea that blogs are a form of social networking or network literacy. In Copyblogger’s post, the 7 Secrets of Running a Wildly Popular Blog, the blogger Dean Rieck describes how having a conversation with your bloggers is one of the most important aspects to a blog’s success. Although Copyblogger is a blog dedicated to helping bloggers figure out how to accurately use content marketing to their advantage, this tip about having a conversation is imperative to a blog not only being successful, but readable. Technological determinism comes into play here as well. Technology determines social and cultural trends and patterns, and blogging is one of those trends. Interactions between bloggers and readers not only foster new ideas, but also continuously shape the future of the Internet.
Question: Are blogs important enough to stand the test of time or are they just a temporary trend?
An entirely different take on blogging still capitalizes on the use of dialogue, but for an entirely different reason. The chapter, Blogito Ergo Sum, emphasizes the use of dialogue but for blogs that are used for journalistic means. In fact, one important example was Joshua Marshall’s blog, The Talking Points Memo, which called out Senate majority leader, Trent Lott, on his racial comments in the past. This blog got so much steam that it actually led to the Lott’s resignation and public apology on the BET network. These vigilante blogs that are journalistic in nature use the dialogue with the public to uncover hidden facts in the government, erroneous statements made by the news and so on. The debate between whether someone is a true journalist or just a journalist-blogger takes form, however. A true journalist depends on hard facts and total transparency and puts their job on the line everyday to report the most accurate facts. A journalist-blogger on the other hand, can simply sign up for a free blog and start putting whatever facts they deem fit, however to be taken seriously they must decentralize knowledge, publish with speed and offer some semblance of transparency. Blogging is in a sense a postmodern way of publishing facts and ideas. They serve as the watchdog of the watchdogs, meaning they depend on the journalists for the facts and then dissect these facts to determine its validity (Blogito Ergo Sum). In ProBlogger’s post, 12 Ways to Make Your Blog Post More Credible, blogger Darren Rowse describes that it is important to include details, charts, photographs, testimonials, case studies and so on to make your blog more credible. For readers, it is hard to discern whether a blog post is truly credible and grounded in fact or if it simply the ramblings of an ignorant self-proclaimed vigilante. Clearly it is up for debate, but the fact remains that if a blogger can support his or her claims with links, testimonials, case studies, and so on he or she is much more likely to be taken seriously.
Question: How does one truly discern whether a blogger is telling fact or fiction?